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10 Best Founder Thought Leadership Video Examples for UK B2B

Updated June 2026 · 8 min read

Thought leadership video is the most efficient way for a founder to build authority in a B2B market. A single piece of founder insight, shot once and edited for distribution, can outperform a quarter of paid ads - because trust travels faster than spend. Below are ten founders whose video content is worth studying, with the specific lesson you can lift for your own brand.

Most of the names below are US-based, but the playbook translates directly to UK B2B - the audiences on LinkedIn are the same, only the references and tone need a local edit. We've grouped the examples by what they do best, so you can pick the format closest to your founder's voice rather than copying any one creator wholesale.

  1. 01 / Example

    Daniel Priestley

    Founder, Dent Global

    Camera-to-lens monologues built around one sharp business idea. No B-roll, no studio gloss - just a tight 60–90 second argument that earns the share.

    Takeaway → One idea per video. Open with the contrarian claim in the first three seconds.

  2. 02 / Example

    Steven Bartlett

    Founder, Flight Story

    Long-form podcast clips re-cut as vertical videos with bold captions. The same conversation feeds LinkedIn, YouTube Shorts and TikTok for weeks.

    Takeaway → Record once, edit for three platforms. Captions do half the work.

  3. 03 / Example

    April Dunford

    Author, Obviously Awesome

    Whiteboard-style explainers on B2B positioning. The visual format makes complex strategy easy to skim - and easy to send to a colleague.

    Takeaway → If your topic is abstract, lean on a visual aid you draw or annotate on screen.

  4. 04 / Example

    Chris Walker

    Founder, Passetto

    Direct-to-camera takes on B2B demand generation that name the elephant in the room. Strong opinions, repeated weekly, compound into a category POV.

    Takeaway → Pick a hill. Defend it on camera every week for a year.

  5. 05 / Example

    Refine Labs / Megan Bowen

    CEO, Refine Labs

    Conversational clips pulled from internal meetings and client calls. Authority comes from the texture of real work, not staged talking points.

    Takeaway → Roll cameras on the meetings you'd have anyway. Mine the transcript.

  6. 06 / Example

    Pat Flynn

    Founder, SPI Media

    Founder builds in public - shows the experiments, the mistakes, and the numbers. Trust comes from showing the workings, not the win.

    Takeaway → Show the process, not just the result. Vulnerability is differentiation.

  7. 07 / Example

    Andy Raskin

    Strategic narrative consultant

    Treats every post as a teaching moment about story structure. The frameworks are reusable, which is why founders keep tagging him.

    Takeaway → Teach a framework people can name, screenshot, and apply.

  8. 08 / Example

    Sahil Bloom

    Founder, SRB Holdings

    Short, structured videos around one mental model at a time. Title cards, captions, and a memorable visual hook in every cut.

    Takeaway → Treat each video as a mini-essay: hook, three beats, call to action.

  9. 09 / Example

    Codie Sanchez

    Founder, Contrarian Thinking

    Punchy, opinionated takes on ownership and small business. The brand is the founder - and the founder is on camera, every week.

    Takeaway → Consistency beats production value. Show up weekly with a strong POV.

  10. 10 / Example

    Sam Parr

    Founder, The Hustle

    Casual, behind-the-scenes founder content shot on a phone. The lo-fi format signals candour and makes the audience feel like an insider.

    Takeaway → Polish where it earns trust, stay rough where it earns intimacy.

What the best founder videos have in common

  • A repeatable format. The audience knows what they're getting before they press play.
  • One idea per video. A single argument, defended in 60 seconds, beats five shallow points.
  • The founder's actual voice. Scripted enough to be sharp, loose enough to be human.
  • Distribution is the job. Every shoot becomes multiple cuts for LinkedIn, YouTube and Shorts.
  • Consistency over polish. A weekly cadence with average production beats a quarterly masterpiece.

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